LES MEDIA TRAINING DE NETCAST CONSEIL CHEZ AIRBUS

Appel d’offre remporté, session pilote validée... NetCast Conseil déploie avec succès sa méthodologie de formation au media training de dirigeants pour le groupe Airbus. En sessions de groupes ou individuelles, ces formations son animées en anglais à Toulouse, mais également à l’international en Allemagne, Espagne, Royaume-Uni, mais également aux États-Unis et en Asie. Ce contrat comprend une quinzaine de session par an et sera reporté sur 3 ans.

Our media training vision
Based on journalism’s technics, our media training approach allows co-building with our customers a communication:

CONTROLLED

Built around high level principles of journalism, our approach allows the spokesperson defining his message in accordance with journalist’s expectations to ensure he will be well-cited (after the interview). Once defined and argued, this message is « tested » within a succession of situations more and more sensitive (interview with specialized press, Global public, radio, TV…).

ORGANIZED

Dedicated at the beginning to CEOs, our approach has rapidly been proposed in specific training to all communication team. Based on concepts and rules formalized and indisputable, it allows to all the stakeholders using the same language and references: they exchange, collaborate with a formal manner. Furthermore, it allows setting-up a highly reactive and efficient communication at local level.

UNIFIED

By imposing to all spokesperson to appoint his company at the heart of his message, our approach allows reinforcing notoriety, capacities of influence and preserving image of the company towards its customers but also to all stakeholders.